New owners Katherine Beverage & Arthur Irons / Robert renamed the hotel PAXTON LODGE.
They charge guests significantly more, and raise rates to $5—$5.50 x room x night. Without Toy's reputation behind it, guests were not willing to pay these rates, and the Beverages were forced to sell the resort.
In 1955 Thelma Robertson bought the Lodge. They leased the building to Gene and Mary Duffy, who were appointed owner-managers of the new ALCOHOLIC REHABILITATION & Recreation Facility. Unlike other rehabilitation centers, this secluded facility worked very hard at maintaining a "casual family atmosphere" where "drunks helped drunks". The entire staff was made up of either recovered alcoholics or their spouses. People came from as far as New York and Chicago to try this new approach at beating their addiction.
The Robertsons charged $75—$125 x week & people gave it a try found it to be a bargain. Strangely enough, the bar still existed, and guests were allowed to "sneak a few drinks now and then". Soon, however, interest in this facility dwindled and they were forced to sell the lodge again.